Marketing (Mcgraw Hill/Irwin Series in Marketing) Test Bank

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Description

Author: Roger A. Kerin

Edition: 8th

ISBN: 0072828803

Number Of Pages: 733

Publisher: Mcgraw-Hill College

Details: This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

EAN: 9780072828801

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